Most guides still tell you to monitor seven hashtags. Two of them are dead, and two more are close to it. We monitor all seven continuously, so here is what 270 genuine requests captured between 15 and 30 July 2026 actually say.
The results
| Hashtag | Share of requests | Verdict |
|---|---|---|
| #journorequest | 94% | Monitor this one. It is the market. |
| #prrequest | 26% | Worth monitoring — usually paired with the above |
| #editorialrequest | 7% | Niche, skews fashion and lifestyle |
| #sourcerequest | <1% | Nearly extinct |
| #mediarequest | <1% | Nearly extinct |
| #bloggerrequest | 0% | Dead |
| #callforexperts | 0% | Dead |
Shares exceed 100% because most posts carry more than one tag.
We double-checked the dead ones
Zero results could just mean our filters were too strict, so we ran dedicated searches for #bloggerrequest, #callforexperts, #mediarequest and #sourcerequest across a full week, deliberately excluding the two dominant tags.
The result: 0, 0, 0 and 1.
They are not being crowded out. There is genuinely nothing there.
Why the old advice is wrong
The most widely-cited study of journorequest hashtags analysed tweets from November and December 2024. It reported #bloggerrequest at 2.7 requests a day and #mediarequest at 1.4. Those numbers were probably right at the time. Eighteen months later they are not.
Blogging-specific outreach has largely collapsed into general journalist requests, and X’s overall volume has thinned. If you built a monitoring setup from a 2024 guide, you are watching empty tags.
Where the requests went instead
- X — 85%. Still the centre of gravity, despite everything.
- Bluesky — 15% and rising. A real migration. Several UK PR and media accounts now post to both, and some post to Bluesky first.
- Mastodon — 0%. We have monitored the public hashtag timeline continuously and ingested nothing at all. Skip it.
- LinkedIn — unmeasured but significant. Journalists increasingly post requests as ordinary LinkedIn posts with no hashtag. There is no reliable way to search these, which is precisely why they are less competitive.
- Email newsletters. Featured (which absorbed HARO), Source of Sources, Help a B2B Writer and SourceBottle all run free daily digests. This is where a lot of the old HARO volume actually went.
What to monitor, in order
- #journorequest on X — nine out of ten requests
- #journorequest on Bluesky — the growth area
- #prrequest — mostly overlapping, but catches the rest
- The free newsletters — different pool, different journalists
- #editorialrequest — only if you work in fashion, beauty or lifestyle
Everything else is a waste of attention.
Method
270 genuine requests captured 15–30 July 2026 across X, Bluesky and Mastodon, filtered to exclude retweets, replies, promotional posts and people advertising themselves as sources. A fortnight is a short window and volumes are seasonal — we will refresh as the dataset grows. See the complete guide to journorequests for the full picture.
← Back to the complete guide to journorequests
#journorequest is a public hashtag created by journalist Sarah Ewing in 2008 and used freely by journalists worldwide. It is not operated by any single company. This site is an independent monitoring service and is not affiliated with, endorsed by, or connected to ResponseSource Ltd or its JournoRequests service.