Advice about journorequests is easy to find. Actual examples are not. These are anonymised from genuine requests captured in July 2026, grouped by the four types you will see most often.
Journalists’ names, handles and contact details have been removed — the deadlines have long passed, and a public archive of reporters’ inboxes helps nobody.
Type 1: the case study call
By far the most common. A journalist needs a real person who has lived the thing they are writing about.
“Are you affected by the forest fires in France or Spain? Please DM me if so. #journorequest” — national broadsheet
“I am seeking online shoppers who use Shein more than going to their local fashion stores. Why do you prefer Shein to your local shops? #journorequest”
Who wins these: ordinary people with direct experience. No expertise required, no company needed. If it happened to you, you qualify.
Type 2: the expert comment request
The journalist has the story and needs a credentialled voice to anchor it.
“Professional organisers, decluttering specialists, home organisation experts and storage consultants wanted for upcoming Ideal Home articles.”
“A fellow freelancer is seeking family medicine and primary care providers for a back-to-school vaccination piece. Deadline is EOD.”
Who wins these: people with a relevant job title, replying fast with a printable quote. This is the category where the send-finished-copy rule matters most.
Type 3: the product round-up
Very common in lifestyle, fashion and gift-guide territory, and heavily seasonal.
“Planning a Christmas campaign? Family lifestyle titles are seeking gift ideas for upcoming festive editorial features. #journorequest”
“Advent calendars — we are looking for healthier ones, eco-friendly ones, beauty, toys, candles. Anything but chocolate and sweets.”
Who wins these: brands with a product that fits the brief exactly, with images ready. Note the lead time — Christmas requests land in July.
Type 4: the collaboration or partnership post
“Fashion title wants to collaborate with luxury hotels, spas and restaurants based in Japan and Switzerland.”
Worth knowing: a good share of these come from media-database services and PR-platform accounts rather than individual journalists. They are legitimate, but they are commercial listings, not a reporter typing in a hurry — and they are usually less urgent and more competitive.
How to tell a real request from noise
| Signal | Probably genuine | Probably not worth it |
|---|---|---|
| Outlet | Named publication | None mentioned |
| Deadline | Stated, often same-day | Absent or open-ended |
| Sender | A named journalist | Aggregator or bulk account |
| Specificity | Precise about who they need | “Any experts welcome” |
| Contact | A clear route — DM, email, form | A lead-capture landing page |
What the volume actually looks like
Across 270 requests captured between 15 and 30 July 2026: over a third landed on a Wednesday, weekends accounted for 4%, and the busy window was 08:00–15:00 UTC. If you only have time to check once a week, check Wednesday morning. More on that in the complete guide.
← Back to the complete guide to journorequests
#journorequest is a public hashtag created by journalist Sarah Ewing in 2008 and used freely by journalists worldwide. It is not operated by any single company. This site is an independent monitoring service and is not affiliated with, endorsed by, or connected to ResponseSource Ltd or its JournoRequests service.